The voice of the self-educated Everyman who finds himself at one remove from today's popular culture, drawing the line between Syd Barrett and Sid James. What he does is of real importance. He explores that sense of low-fat/broadband/HD-ready/four-lane tedium that makes suburb, city, metropolis and backwater melt into the same grey paradise of empty satisfactions. Were it not for Bright Ambassador's dissenting voice, you might think you were going mad alone - that you were the only one who didn't find Jimmy Carr funny, that Arctic Monkeys are brilliant, that we're being corralled into corners where choice is just a button on your TV remote.
Bright Ambassador is a disappointed romantic who wishes that England was green and pleasant still, but can't help noticing the tyre chucked up on the substation at the end of the street.
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